Cheryl Keating

Memphis, TN

Luxury and Vacation Travel Specialist

I grew up on Chicago's Northside and always dreamed of traveling the world. Most people I knew weren’t into traveling, so I made a secret list of all the places I planned to see. I’m happy to say that I’ve now been to nearly every destination on my long international wishlist!

I eventually moved to Memphis where I happily live today, and I’ve been in the travel industry for over 40 wonderful years. I know how to expertly prepare dream vacations, and I’ll help you create the perfect trip anywhere you wish to go!

I specialize in ocean and river cruises along with customized trips all over the world. Some of my top destinations include:

  • Hawaii
  • Alaska
  • The Caribbean Islands
  • The UK
  • Ireland
  • Italy
  • France
  • And more!

My goal is to find out what excites you about traveling and then work to create a truly unique vacation that speaks to you. I work hard to find the best attractions and accommodations so you can relax and focus on having fun. With my assistance, you can avoid the stress of traveling by having everything taken care of for you!

Plus, I’ll help you discover wonderful hidden gems that are easily overlooked in many destinations. I’ll make sure you can go beyond the main attractions to find fascinating local options such as authentic restaurants, museums, or viewpoints to make your trip complete.

I’ll personalize your itinerary as well so you travel at a pace that works for you. Whether you’re traveling solo, with a partner, or with all your family and friends, I’ll make sure you can enjoy your time without rushing.

I’ve worked in many parts of the travel industry from starting as an agent in a local agency to owning, mentoring, and managing agencies throughout the years. With my experience, I know how to overcome any obstacles that may occur, and I can ensure you'll have only the greatest time on your next trip!

I’ve been professionally booking vacations for over 40 years, and I continue to love everything about being a travel agent! Contact me today to book your dream vacation!

My Reviews

20 of 32 people found this review helpful
I will never book another vaction without Cheryl
Not only was Cheryl professional, she was so kind and patient. I referred a close family member to her; the hassle of booking a family vacation was always very stressful, but in her words "Cheryl was awesome and quick to respond to any and all questions, I will never book a vacation without her again! Cheryl made it so fun, she even set us up in a hotel that was close to all the attractions we wanted to go. She opened up a whole new world on our budget"
By  Booking a Vaction was so Fun  from  Memphis
Traveled to  Cincinnati ~ Ohio ~ USA
I would recommend this agent to my family and friends

Cheryl Keating responded:
Thanks again. You make my job easy and fun!

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18 of 30 people found this review helpful
We have been clients of Cheryl for at least two decades. When she retired from AAA and moved to Travel Leaders, we followed to her new location.

She is very knowledgeable and stays on top of the details of your trip. I recommended her to friends, and they are very positive and moved from their previous travel agent to her agency. She has helped us plan at least eight trips.
By  Travel to Learn  from  Memphis, TN
Traveled to  Hong Kong ~ Hong Kong ~ East and Southeast Asia
I would recommend this agent to my family and friends
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Destination Expert:

  • England
  • Hawaii
  • Ireland
  • Italy

Travel Specialist:

  • Beach Vacations
  • Escorted Tours
  • River Cruises
  • Adult Only
  • Cruises


  • CTC
  • Certified Travel Consultant CTC since 1984
  • Destination Specialist Western Europe since 2009
  • Hawaii Destination Specailist since 2016

Industry Affiliations:

©  Travel Leaders Group